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Privacy Policy

Thank you for visiting Lincolnton Family Dentistry (“we,” “us,” “our”). We are committed to respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard personal information that you provide through our website. By using our website, you agree to the terms of this Privacy Policy. This does not cover text messaging terms.


1. No Collection of Protected Health Information (PHI)

Our website is not intended for the collection, transmission, or storage of Protected Health Information (PHI) as defined by the Health Insurance Portability and Accountability Act (HIPAA).


Do Not Submit Sensitive Medical Information: Please do not include any detailed health or treatment information in contact forms, chat messages, or other communications through our site. If you need to discuss private medical details, contact us by phone or visit our office, where we can ensure proper privacy and compliance measures.


No HIPAA Compliance: We do not maintain the administrative, physical, or technical safeguards required for HIPAA compliance on this website. Any information voluntarily submitted that could be considered PHI is done at your own risk, and we disclaim responsibility or liability for such submissions.

2. Information We Collect

2.1 Personal Information You Provide

  • Contact Details: Name, email address, phone number, and other details you provide when filling out forms or using our chat widget.

  • Other Information: If you choose to provide additional details (e.g., reason for contact), please ensure it does not include sensitive health data.


2.2 Automatically Collected Information

  • IP Address & Device Details: Non-personal information such as your IP address, browser type, operating system, and pages visited.

  • Cookies & Similar Technologies: We use cookies, beacons, and other tracking tools (like Google Analytics) to understand how you use our website and to improve functionality.


2.3 Call Tracking

Website Phone Numbers: We may use a unique phone number on our website to track which page you were on when you called us. This helps us understand how our site performs.


3. Session Replay & Analytics

  • Session Replay Tools (e.g., Posthog or similar): We use session replay tools to record your interactions with our website (e.g., mouse clicks, scrolling) to better understand user behavior and improve site usability. These recordings do not intentionally capture sensitive data like passwords or payment details.

  • Analytics (e.g., Google Analytics): We use analytics platforms to collect information about your use of our website, such as the pages you visit and actions you take. This data helps us analyze website traffic and improve our services.


4. Information Usage

We may use the information we collect to:

  • Respond to inquiries, schedule or confirm appointments, answer questions, or provide information about our dental services (in a non-PHI context).

  • Send updates and promotions, if you have opted in. You can unsubscribe at any time.

  • Analyze website performance and enhance user experience using data from session replay and analytics tools.

Text Messaging Exclusion: All the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties, excluding necessary aggregators and providers of the text message services.


4.1 No-Sharing Clause for Mobile Information (SMS)

Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes.

We are committed to protecting your privacy in all communications, including SMS marketing. Your mobile number, consent data, and any related text messaging information will not be transferred or shared with any third parties for marketing purposes. Exceptions are limited strictly to service providers necessary for delivering the text messaging service itself (such as platform aggregators), and only as required for operational purposes. This information is not sold, rented, or used for any other marketing activities by external organizations.


4.2 SMS Opt-Out Instructions

To stop receiving future communications, text STOP, QUIT, END, REVOKE, OPT OUT, CANCEL, or UNSUBSCRIBE. We honor opt-out requests immediately. You will no longer receive SMS communications from us after opting out. You may re-subscribe at any time by contacting us directly.


5. Third-Party Services & Hosting

Our website may use third-party services such as:

  • Hosting platforms (e.g., Framer or AWS, Cloudflare)

  • Form and chat widgets (e.g., GoHighLevel)

  • Analytics tools (e.g., Google Analytics)

These service providers operate under their own privacy policies. We encourage you to review them for details on how they handle data.


6. Data Sharing & Disclosure

We do not sell or rent your personal information. We may share limited data only in the following cases:

  • With trusted service providers who perform services on our behalf (e.g., analytics, hosting, or SMS platform providers), under strict contractual protections.

  • If required by law, court order, or to protect our rights, property, or safety.

  • In connection with a merger, sale, or transfer of business assets.

We do not share mobile information (including phone numbers collected for SMS) with third parties for marketing purposes.


7. Children’s Privacy

Our website is not directed to children under 13, and we do not knowingly collect personal information from them. If you believe your child has submitted personal information, please contact us so we can delete it.


8. Security Measures

We take commercially reasonable steps to protect the personal (non-medical) information submitted through our site. However, no website is completely secure. We cannot guarantee absolute security.


9. Your Choices

  • Opt-Out of Communications: Unsubscribe from emails or texts at any time using the provided instructions.

  • Disable Cookies: Manage or block cookies through your browser settings.

  • Do Not Submit PHI: Avoid sending sensitive health information through the website.


10. Changes to This Privacy Policy

We may update this Privacy Policy at any time. Changes will be reflected by the “Last Updated” date. Your continued use of the website after changes constitutes acceptance of the updated policy.


11. Contact Us

Lincolnton Family Dentistry 821 E Sycamore St Lincolnton, NC 28092 Phone: (704) 735-3117 Email: lfdinfo18@gmail.com (or the primary contact email listed on the site)